About Us

Scale-up businesses often lack the formal framework they need to make the best possible decisions. Our experts provide access to the structure, formality, experience and knowledge of a traditional Board, in a format that works for you. The team of AOB experts has been selected by our Founding Partners for their complementary skill sets and depth of relevant experience.

How we work

AOB will instil a strategic focus in your organisation and guide you through the step changes experienced by early- and mid-stage businesses. For example; we can advise on expansion, increasing profitability, key hires or brand positioning.


We have a many eyes; one voice approach. Our clients receive practical analysis and actionable advice at dedicated monthly meetings with your lead consultant. This is backed up with cumulative feedback from our team of experts.


Our collective knowledge can give your business a framework for HR, Marketing, Sales, Legal, Procurement and Finance. We help you to define medium-long term business goals, set relevant financial and non-financial KPIs and regularly measure progress against them.


Our impartial, high-level advice is based on our experience in growing businesses, not management school theory. We mentor your company, not your individuals. AOB also remains independent from your business and will not take an equity stake.

In addition to their invaluable input to your monthly meetings, our experts can advise on a number of ad-hoc projects such as:

  • Business development strategy
  • Management Accounts formulation
  • Marketing Strategy
  • Overseeing key hire process
  • Committee/Team participation
  • Positioning/branding review
  • RFP/Proposal review
  • Risk Register Workshop
  • Skills audit
  • Territory expansion

Meet the Team

Alex Deane

Alex has spent the past 10 years as a Director and Partner in brand communications agencies (Business Development, Client Services, CEO) specialising in corporate reporting, branding and internal comms. Having bridged most agency departments throughout his career, he offers broad operational and strategic know-how to creative services businesses and 20 years of brand strategy, sales and pitch experience.

Anthony McGaw

With two successful exits under his belt, Anthony has been a co-founder and CEO and has experience as an advisor to several SMEs. He brings to AOB knowledge from 22 years as COO in technology and digital entertainment industries, leading teams in strategy, product development and client services as well as securing investment and growing businesses through to exit. Particular areas of expertise include scaling up, change management, expanding into new territories and driving profitability.

Nancy Ives

Nancy has over 15 years experience working in HR, both with SME’s and blue chip organisations, largely in technology and telecommunications. Her expertise is working with senior management on people projects at an organisational, team and individual level to increase their overall effectiveness. Previous change projects include culture, talent management, leadership development, recruitment, team effectiveness and 121 coaching. She has an MSc in Business Psychology and is currently working towards full accreditation with the international coaching federation.

Lee Quinn

Lee has over 20 years’ experience of accountancy for start-ups through to PLCs,He provides support from transactional level through to strategic board level advice. His experience is predominantly in the tech and services sector with a solid grounding gained from initial training in practice with BDO. Lee is well versed in system implementation, procurement and finance function setup globally (including outsourced services).


From Our Blog

Our blog shares the views of the AOB team on topical themes and some of the regular issues our clients are facing

  • Hello and welcome to AOB I wanted to start our first post with an introduction and a bit of background on why we......

Get In Touch


AOB Partners Ltd, 68-80 Hanbury Street, London E1 5JL


+44 (0)20 3432 4030

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