About Us

We know from experience that businesses often need guidance to make the best possible decisions at the right time. As former founders, directors and experts in our field, we combine our knowledge to provide you with the right amount of structure and formality to support sustainable growth.

How we work

Our collective experience can give your business a framework for HR, Marketing, Sales, Legal, Operations and Finance. We help you to define medium-long term business goals, set relevant financial and non-financial KPIs and regularly measure progress against them.


AOB provides business counsel for your Company, instilling a strategic focus and supporting you and your Exec team through the step changes during growth. We offer an experienced sounding board to your decision making – whether it be analysing the financials, building a leadership team, restructuring, planning for expansion, seeking investment or negotiating an exit.


With our many eyes; one voice approach covering all executive business functions, AOB clients receive practical analysis and actionable advice at dedicated monthly face-to-face meetings with your lead consultant. This is backed up with cumulative feedback from our team in their areas of expertise.

In addition to your monthly meetings, we also consult, advise and deliver  on a number of ad-hoc projects:

Special projects
  • Management accounts formulation
  • Marketing and business development strategy
  • Skills audit
  • Overseeing key hire process
  • Territory expansion
  • RFP/Proposal review

  • Risk register
  • Building a high performing team
  • Creating your culture
  • Brand and positioning

Meet the Team

Alex Deane

Alex has spent the past 10 years as a Director and Partner in brand communications agencies (Business Development, Client Services, CEO) specialising in corporate reporting, branding and internal comms. Having bridged most agency departments throughout his career, he offers broad operational and strategic know-how to creative services businesses and 20 years of brand strategy, sales and pitch experience.

Anthony McGaw

With two successful exits under his belt, Anthony has been a co-founder and CEO and has experience as an advisor to several SMEs. He brings to AOB knowledge from 22 years as COO in technology and digital entertainment industries, leading teams in strategy, product development and client services as well as securing investment and growing businesses through to exit. Particular areas of expertise include scaling up, change management, expanding into new territories and driving profitability.

Nancy Ives

Nancy has over 15 years experience working in HR, both with SME’s and blue chip organisations, largely in technology and telecommunications. Her expertise is working with senior management on people projects at an organisational, team and individual level to increase their overall effectiveness. Previous change projects include culture, talent management, leadership development, recruitment, team effectiveness and 121 coaching. She has an MSc in Business Psychology and is currently working towards full accreditation with the international coaching federation.

Lee Quinn

Lee has over 20 years’ experience of accountancy for start-ups through to PLCs,He provides support from transactional level through to strategic board level advice. His experience is predominantly in the tech and services sector with a solid grounding gained from initial training in practice with BDO. Lee is well versed in system implementation, procurement and finance function setup globally (including outsourced services).


From Our Blog

Our blog shares the views of the AOB team on topical themes and some of the regular issues our clients are facing

Get In Touch


AOB Partners Ltd, 68-80 Hanbury Street, London E1 5JL


+44 (0)20 3432 4030

Contact Us

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